Harrah’s gets Nevada Gaming Commission final approval and seals Planet Hollywood acquisition
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The Nevada Gaming Commission has approved the license applications submitted by subsidiaries of Harrah’s Entertainment, Inc. to own and manage the Planet Hollywood Resort & Casino on Las Vegas Strip. Now Harrah’s expects to consummate transaction and assume full ownership and operation of the Las Vegas Planet Hollywood beginning on February 19th, 2010.
Planet Hollywood is located south of Paris Las Vegas Hotel & Casino and will become Harrah’s seventh contiguous property on thenStrip. According to the Las Vegas Hotel and casino operator, the Planet Hollywood Casino & Resort is expected to be fully integrated into Harrah’s customer-loyalty program, Total Rewards, during the second quarter of 2010.
“Planet Hollywood Las Vegas is a wonderful addition to our portfolio of resorts. It will enable our Total Rewards guests to earn rewards at another Las Vegas property, and enable us to reach a new customer segment. We look forward to welcoming Planet Hollywood’s employees into the Harrah’s Entertainment family.” said Gary Loveman, chairman, CEO and president of Harrah’s Entertainment.
Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. Besides its properties in Las Vegas, Atlantic City, Tunica and Biloxi, the company also owns the World Series of Poker and a majority interest in the London Clubs International family of casinos.
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